Privacy Policy

Who we are

Company Name: CC Natural Medicine, LLC DBA Eastern Bench Holistic Healthcare
Owners: Dr. Heather Seay, DACM and James Seay, LMT

Physical Address: 1345 E 3900 S, Suite 102
Salt Lake City, UT 84124

Our website address is:

What personal data we collect and why we collect it

Eastern Bench may collect information you provide when using the Site, including, but not limited to: 

Personal identifying information and contact information; 

Account registration information; 

Demographic and geolocation data; 

Computer, mobile device, and/or browser information (e.g., IP address, operating system, connection speed, browser type, cookies, and hardware and software attributes); 

Usage activity concerning your interactions with Site and/or third-party websites, networks, or applications accessed through the Site (e.g., viewing habits, viewing preferences, viewing history, number of clicks on a page, etc.); 

Billing, payment, and shipping information. 

If you visit or access the Site with your mobile device, then Eastern Bench may collect additional categories of information, including: 

  • The name associated with your mobile device; 
  • The telephone number associated with your mobile device; 
  • Your geolocation; 
  • With your express written consent, information about third-party software applications on your mobile device (including, without limitation, general software applications, downloadable software applications, and social media applications). 

How information is collected:

Eastern Bench may collect your information when you (1) visit, access, or use the Site; (2) when you register with or subscribe to use the Site; (3) when you sign into the Site; (4) when you interact with the Site on any social media platforms; (5) when you allow the Site to access, upload, download, import, or export content found on or through, or to otherwise interact with, your computer or mobile device (or any other device you may use to visit, access, or use the Site) or online accounts with third-party websites, platforms, servers, or applications; or (6) when Eastern Bench asks you for such information.  In addition, if you send Eastern Bench any communication or message through the Site, Eastern Bench may collect any information provided therein. 

Additionally, Eastern Bench may use various tracking, data aggregation, and/or data analysis technologies, including, for example, the following: cookies, flash cookies, web beacons, scripts, and analytic tools and services. 

Please be advised that if you choose to block, reject, disable, delete, or change the management settings for any or all of the aforementioned technologies and/or other tracking, data aggregation, and data analysis technologies, then certain areas of the Site might not function properly. 

By visiting, accessing, or using the Site, you acknowledge and agree in each instance that you are giving Eastern Bench permission to monitor or track your activity on the Site, and that Eastern Bench may use the aforementioned technologies and/or tracking, data aggregation, and data analysis technologies. 

Use of information

In connection with your use of the Site, Eastern Bench may use your information for a number of purposes, including, but not limited to: 

  • Verifying your identity; 
  • Confirming your location; 
  • Administering your account; 
  • Processing your payments; 
  • Facilitating your use of the Site; 
  • Communicating with you through email or other forms of communication, including providing you with information regarding Eastern Bench’s products and/or related promotions; 
  • Providing you with customer support; 
  • Improving the Site; 
  • Analyzing traffic to and use of the Site; 
  • Protecting or enforcing Eastern Bench’s rights and properties and the rights and properties of others; 
  • When required by applicable law, court order, or other governmental authority; and 
  • In any other way Eastern Bench believes in good faith is necessary or advisable (including, without limitation and by way of example only, to investigate, prevent, or take legal action against someone who may be causing injury to, interfering with, or threatening the rights, obligations, or properties of Eastern Bench or anyone else who may be harmed by such activities, or to further Eastern Bench’s legitimate business interests). 

Eastern Bench may de-identify your information and use, create, and sell such de-identified information for any business or other purposes not prohibited by applicable law. 

Patient notice of HIPPA Privacy Practices

This Notice describes how medical information about you may be used and disclosed and how you get access to such information. 

Commitment to your privacy

CC Natural Medicine, LLC, DBA Eastern Bench Holistic Healthcare, a Utah limited liability company and Heather Seay, Acupuncturist, and James Seay, massage therapist, a Utah professional corporation (the “P.C.”) (collectively, “we,” or “us), are dedicated to protecting the privacy of your protected health information (“PHI”).  PHI is information about you that may be used to identify you (such as your name, social security number, email address, mobile telephone number, address, or date of birth), and that relates (a) to your past, present, or future payment for the provision of healthcare; (b) to the provision of healthcare to you; or (c) to your past, present, or future payment for the provision of healthcare.  In conducting its business we will receive and create records containing your PHI.  We are required by law to maintain the privacy of your PHI and provide you with notice of our legal duties and privacy practices with respect to your PHI.  Healthcare providers involved in your care may have different policies or notices regarding their use and disclosure of your PHI. 

We must maintain the privacy of your PHI, give you this Notice of its legal duties and privacy practices, notify you if you are affected by a breach of unsecured PHI, and abide by the terms of this Notice while it is in effect.  CC Natural Medicine dba Eastern Bench Holistic Healthcare, the P.C., and its employees, volunteers, and other personnel must also abide by this Notice. 

This current Notice will take effect on May 6th, 2021, and will remain in effect until we replace it.  We reserve the right to change the terms of this Notice at any time, as long as the changes are in compliance with applicable law.  If we change the terms of this Notice, the new terms will apply to all PHI we maintain, including PHI that was created or received before such changes were made.  If we change this Notice, we will post the new Notice on Eastern Bench’s website, (the “Site”), and will make the new Notice available upon request.  Your continued use of the Site after changes to this Notice have been made shall constitute your consent to the new Notice. 

Use and disclosures of PHI

To the extent applicable, Eastern Bench and the P.C. may use and disclose your PHI for the following purposes: 

Treatment, Payment, and Healthcare Operations.  We are permitted to use and disclose your PHI for purposes of (a) treatment; (b) payment; and (c) healthcare operations.  For example: 

  1. Treatment: We may disclose your PHI to a physician or healthcare provider for purposes of a visit or in connection with the provision of follow-up treatment. 
  2.  Payment: We may use and disclose your PHI to your health insurer or health plan in connection with the processing and payment of a claim and other charges.
  3.  Healthcare operations: We may use and disclose your PHI in connection with  healthcare operations, such as providing customer services and conducting quality review assessments.  We may engage third parties to provide various services.  If any such third party must have access to your PHI in order to perform its services, we may require that third party to enter into an agreement that binds the third party to the use and disclosure restrictions provided in this Notice.

Authorization.  We are permitted to use and disclose your PHI upon your written authorization to the extent such use or disclosure is consistent with your authorization.  You may revoke such authorization at any time.  To authorize us to disclose your PHI to a third party, please contact Eastern Bench through the Site.

As Required by Law.  We may use and disclose your PHI to the extent required by law.

 Special Circumstances.  The following categories describe unique circumstances in which we may use or disclose your PHI:

  1. Public Health Authorities: Eastern Bench or the P.C. may disclose your PHI to public health authorities or other governmental authorities for purposes including preventing and controlling disease, reporting child abuse or neglect, reporting domestic violence, and reporting to the Food and Drug Administration regarding the quality, safety, and effectiveness of a regulated product or activity.  We may, in certain circumstances, disclose PHI to persons who have been exposed to communicable disease or may otherwise be at risk of contacting or spreading a disease or condition.
  2. Workers’ Compensation.  We may disclose your PHI as authorized by, and to the extent necessary to comply with, workers’ compensation programs and other similar programs relating to work-related illnesses or injuries. 
  3. Health Oversight Activities.  We may disclose your PHI to a health oversight agency for authorized activities such as audits, investigations, inspections, licensing, and disciplinary actions relating to the healthcare system or government benefits programs. 
  4. Judicial and Administrative Proceedings.  We may disclose your PHI in certain circumstances, as permitted by applicable law, in response to an order from a court or administrative agency, or in response to a subpoena or discovery request.
  5. Law Enforcement.  We may disclose your PHI to a law enforcement official, such as for purposes of identifying or locating a suspect, fugitive, material witness, or missing person.
  6. Decedents.  We may, under certain circumstances, disclose PHI to coroners, medical examiners, and funeral directors for purposes such as identification, determining the cause of death, and fulfilling duties related to decedents. 
  7. Organ Procurement. We may, under certain circumstances, use or disclose PHI for the purposes of organ donation and transplantation. 
  8. Research.  We may, under certain circumstances, use or disclose PHI in a limited data set that does not include direct identifiers such as your name, address, social security number, phone number, and email address, for research purposes.  Such uses may include activities that are preparatory to research or informing you of research studies that may be of interest to you.  You will not be enrolled in a research study without your prior voluntary informed consent, unless an institutional review board has waived the need to obtain informed consent. 
  9. Threat to Health or Safety.  We may, in certain circumstances, use or disclose PHI, if necessary, to prevent or lessen a serious imminent threat to the health or safety of a person or the public. 
  10. Specialized Government Functions.  We may, in certain circumstances, use and disclose PHI of persons who are, or were, in the Armed Forces for purposes such as ensuring proper execution of a military mission or determining entitlement to benefits.  We may also disclose PHI to federal officers for intelligence and national security purposes. 

Marketing and Sale.  Most uses and disclosures of PHI for marketing purposes or that constitute a sale of medical information require your prior express authorization.  Eastern Bench or the P.C. will obtain your written permission for (1) most uses and disclosures of PHI for marketing purposes, as defined by HIPAA; and (2) disclosures that constitute a sale of PHI, as defined by HIPAA.  If you provide us permission to use or disclose your PHI, you may revoke that permission in writing at any time.  If you revoke your permission, your revocation will be effective upon receipt, but will not be effective to the extent that we or others have acted in reliance upon such permission. 

Your rights regarding your PHI

You have the following rights regarding the PHI maintained by Eastern Bench or the P.C.: 

  1. Confidential Communications.  You have the right to receive confidential communications of your PHI.  You may request that we communicate with you through alternate means or at an alternate location, and we will accommodate your reasonable requests.  You must submit your request in writing through the Site. 
  2. Restrictions.  You have the right to request restrictions on certain uses and disclosures of PHI for treatment, payment, or healthcare operations.  You also have the right to request that Eastern Bench or the P.C. restrict its disclosures of PHI to only certain individuals involved in your care or the payment of your care.  You must submit your request in writing through the Site.  We are not required to comply with your request.  However, if we agree to comply with your request, we will be bound by such an agreement, except when otherwise required by law or in the event of an emergency. 
  3. Inspection and Copies.  You have the right to inspect and copy your PHI.  You must submit your request in writing to us.  We may impose a fee for the costs of copying, mailing, labor, and supplies associated with your request.  We may deny your request to inspect and/or copy your PHI in certain limited circumstances.  If that occurs, we will inform you of the reason for the denial, and you may request a review of the denial. 
  4. Amendment.  You have the right to request that we will amend your PHI if you believe that it is incorrect or incomplete, and you may request an amendment for as long as the information is maintained by Eastern Bench or the P.C. You must submit a request in writing through the Site and provide a reasonable to support the requested amendment.  We may, under certain circumstances, deny your request by sending you a notice of denial.  If Eastern Bench or the P.C. denies your request, you will be permitted to submit a statement of disagreement for inclusion in your records. 
  5. Accounting of Disclosures.  You have a right to receive an accounting of all disclosures Eastern Bench or the P.C. has made of your PHI.  However, that right does not include (1) disclosures made for treatment, payment, or healthcare operations; (2) disclosures made pursuant to an authorization; and (3) certain other disclosures.  You must submit your request in writing through the Site and you must specify the time period involved (which must be for a period of time of less than six years from the date of disclosure).  Your first accounting will be free of charge. However, we may charge you for the costs involved in fulfilling any additional request made within a period of 12 months.  We will inform you of such costs in advance, so you may withdraw or modify your request to save costs. 
  6. Breach Notification.  You have the right to be notified in the event that Eastern Bench or the P.C. discovers a breach of unsecured PHI. 
  7. Paper Copy.  You have the right to obtain a paper copy of this Notice at any time upon request. 
  8. Complaint.  You may complain to Eastern Bench, the P.C., and/or the Secretary of the Department of Health and Human Services if you believe that your privacy rights have been violated.  To file a complaint with Eastern Bench or the P.C., you must submit a statement in writing.  We will not retaliate against you for filing a complaint. 
  9. Further Information. If you would like more information about your privacy rights, please contact us through the Site. 


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Who we share your data with

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How long we retain your data

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What rights you have over your data

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Where we send your data

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